Cooking up a restaurant brand

RHUBARB is a family-owned and run restaurant based in the iconic Drapers Hall building in Shrewsbury, Shropshire.






Brand Identity

Brand Strategy

Brand Writing


Rhubarb had relocated from a small cafe in a market hall to a historic Tudor landmark. They needed a brand identity and website to help launch their new venture to a new audience.

Finding a balance between the old and the new became the biggest challenge with the new identity. Respecting the history of the building whilst bringing out the unique personality of the founders.

The brand identity has helped establish Rhubarb as

Brand personality

We created a unique tone of voice and personality to help distinguish Rhubarb and provide opportunities to engage directly with the community.

Respecting ingredients

We commissioned original illustrations by a local artist to communicate Rhubarb's commitment to local quality ingredients.

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