We like to keep things simple, flexible and collaborative.
Our approach follows four clear, but important steps:
We get to know you and your brand, inside and out. That might mean an immersion session with you and your team, interviews and market research or workshops and discussions. But whatever’s needed, we tailor our approach to make sure we start our journey together with a clear sense of where you are, so we can get to where you want to be.
The making of your brand is dependent on strong strategic thinking. Together, we explore what you stand for, why you’re different, who you’re for, what you believe in and where you’re going. This thinking is the bedrock to your visual and verbal identity, and gives us a strong and considered platform to build from.
Using the brand strategy as our foundation, we agree on the creative brief and assemble the right team for your project. Together we come up with a broad range of creative ideas which challenge the brief, and explore diverse ways to bring your brand to life. We present back to you and your team and agree on a way forward.
The literal making of your brand. We apply the chosen creative route across your key communications; from print to digital and social to signage. Above and beyond bringing the look and feel to life in tangible ways, we consider our broader impact on people and the world around us. We create a result that should make you feel proud.