Lost Tea Company
Harry came to us knowing what he wanted The Lost Tea Company to become but needed help in making this happen. Being at the very beginning of his start-up journey, sales, marketing and even creating the look of Lost Tea felt intimidating.
Harry had found a product but had nothing in the market to compare against. There was a need for clear communication of the product usage and the story behind the brand. A tea you eat and drink was going to be a complicated premise to sell.
We brought Harry’s story to life through our open and collaborative process. With robust research into the category and the target customer, we developed an effective design approach to help build awareness and educate about the product.