A brand for Mental Health

To mark World Mental Health Day, we partnered with Shropshire Council to hold an event celebrating the local community, creativity, and conversation.




Public Sector



Brand Strategy

Brand Identity

Brand Writing

Marketing partner

Our brief from the team at enable, part of Shropshire Council was to design an identity that would get the community talking.

The topic of Mental Health can stimulate a range of both positive and negative emotions. Our challenge was presenting the positive effects of talking about mental health to the community.

Our identity and marketing campaign, gave a vibrant personality to the subject which made it more accessible to all.

Community and creativity

After the initial identity was created, we oversaw the rollout of the event and created promotional content for social media using radio interviews, photos, and videos from the day.


The event attracted well over the expected attendance expected and we are already looking ahead to next year.


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