Baking a global food brand

Peter’s Yard is a Swedish bakery, best known for its range of award-winning sourdough crackers. They are stocked in large grocers and independents around the world.


Peter's Yard





Brand Strategy

Marketing partner

Brand Writing

Our work with Peter's Yard spanned strategy, design, advertising, packaging, digital and social media. The goals were clear, to contribute to 50% year on year growth and build a brand people loved.

The perception around Sourdough and Swedish Crispbread provided brand positioning challenges. A premium product which was growing the category but also challenged perceptions.

Our work with Peter's Yard spanned nearly a decade of consistent brand building to help Peter's Yard become a well-loved brand both in the UK and around the world. Building a strong visual identity based on beautiful photography and product usage.

Digital strategy

We worked closely with the senior leadership team to create an execute a digital and social strategy. Growing an engaged and loyal community around the brand and it's core values.

True creative partners

We provided an open and flexible partnership resembling an in-house team. Providing a flexible and responsive service across varied skill sets including photography, animation, graphic design, web design, event design, strategy, copywriting and advertising.

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