Our work with Peter's Yard spanned strategy, design, advertising, packaging, digital and social media. The goals were clear, to contribute to 50% year on year growth and build a brand people loved.
The perception around Sourdough and Swedish Crispbread provided brand positioning challenges. A premium product which was growing the category but also challenged perceptions.
Our work with Peter's Yard spanned nearly a decade of consistent brand building to help Peter's Yard become a well-loved brand both in the UK and around the world. Building a strong visual identity based on beautiful photography and product usage.
We worked closely with the senior leadership team to create an execute a digital and social strategy. Growing an engaged and loyal community around the brand and it's core values.
We provided an open and flexible partnership resembling an in-house team. Providing a flexible and responsive service across varied skill sets including photography, animation, graphic design, web design, event design, strategy, copywriting and advertising.