Public sector
Getting a community talking.
To mark World Mental Health Day, we partnered with Shropshire Council to hold an event celebrating the local community, creativity and conversation.
Challenge
The topic of mental health can stir a wide range of emotions, both positive and negative. Our challenge was to present the positive effects of talking about mental health in a way the whole community could feel part of.
Insight
Getting people to open up starts with making it feel good to.
Our approach
We worked with the enable team at Shropshire Council to design an identity and marketing campaign that gave the subject a vibrant personality, making it more approachable and getting the community talking.
Outcome
A bright, welcoming identity that made a difficult subject more accessible to all, and brought the community together around creativity and conversation.